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Marketing Manager

About the Position

The Marketing Manager will report to the Director of Marketing and be responsible for executing the Firm’s robust marketing activities, i.e. click all the buttons to make it happen! You will successfully market legal services that cultivate new relationships and generate high-quality leads. You will effectively communicate our mission, attracting “A” clients to the Firm. This will be a highly rewarding position personally, professionally, and financially for the right person. You will play an essential role in the continued growth of our Firm.

About Us

The Parents Estate Planning Law Firm is a fast-growing Estate Planning law firm located in Acton, MA. Our work is focused on the unique estate planning needs of both young families and empty nesters. We provide exceptional client service and high-quality legal services in the areas of wills, trusts, estates and asset protection. We discuss sensitive topics that will help our clients create a better future for their families. Our role is to eliminate any feelings of stress and hesitation and provide our clients genuine peace of mind. We are a close-knit team of 8 who enjoy a relaxed, yet professional work environment.

About You:

You are a bright, creative, and compassionate person who can convey the value of our services to potential clients.  You are a critical thinker who communicates, proofreads, and anticipates next steps well. You have outstanding organizational and time management skills. You can juggle multiple time-sensitive projects with precision.  You do not need hand holding. You value our mission to help families protect the people they love the most and will go above and beyond to ensure our clients as well as our team have what they need successful.

 

You are creative, and computer savvy – adept at leveraging technology for efficiency. Experience with HubSpot is necessary. You have high, positive energy and are looking for ways to improve processes. You are excited to join a firm that is changing and growing quickly and where you can be an integral part of getting us to the next level.

Job Responsibilities:

    • Initiate the Firm’s “Back-end Marketing” activities and develops new strategies.

    • Work with and manage established outside vendors. Develop new relationships with vendors where and when appropriate.

    • Oversee quarterly website audit; checking links, updating information, refreshing photos

    • Develop ideas with Marketing team to design marketing materials for targeted audiences and practice areas. Delegate creation of marketing materials to Marketing Coordinator. 

    • Create a tracking system to monitor and report on progress with leads from marketing channels, clients, and referral sources. Maintain marketing channel ROI’s and lead statistics. Standardize analytics reporting. Report findings and stats weekly to Director of Marketing. Collaborate with Director on when to increase or decrease activity. 

    • Execute the firm’s back-end marketing system to ensure customer service and top of mind awareness remain current.

    • Create and maintain the top of mind awareness email drip campaign to deepen relationships with both clients and professional referral sources

    • Develop and improve upon existing marketing materials for targeted audiences

    • Responses to prospects (DRIP campaigns)

    • Landing pages for events – both live and webinar format

    • Welcome packages and personalized letters

    • Newsletter

    • Website

    • Marketing emails (to include, but not limited to; pre-sales glide path and post sales glide path in Lawmatics, End Of Year emails/letters)

    • Blogs

    • Update and keep current employee biographies

    • Create new marketing materials for new campaign ideas

    • Oversee the Firm’s social media and event calendar and ongoing and upcoming projects and programs so as to be able to provide a 90 day view for Director of Marketing

    • Participate in weekly staff meetings with the Owners and Staff.  Lead by example with a positive and enthusiastic attitude. 

Qualifications

  • Bachelor’s Degree
  • 4+ years Marketing/Public Relations experience
  • Experience working with HubSpot CRM, social media (Facebook, Instagram, LinkedIn, Twitter) Canva, WordPress. Must consider yourself to be technically savvy.
  • Must be comfortable with providing superior high-end customer service (think, Ritz Carlton)
  • Must have the ability to work successfully in an ever-changing work environment. 
  • Must have strong organization and prioritization skills.
  • Must have excellent written communication, proofreading and copywriting skills. 
  • Demonstrated willingness to go above and beyond and deliver exceptional service. 
  • Experience with tracking, monthly ROI reports.
  • Must be a creative, out-of-the-box thinker.

Benefits

  • Competitive salary based on experience.
  • Health, dental, and vision insurance.
  • Retirement plan with employer contribution.
  • Paid time off and holidays.
  • Professional development opportunities.
  • Collaborative and supportive work environment.

To Apply:

Please send an email with “[Insert Your Name] is Your Next Marketing Manager” in the subject line and attach the following documents in PDF format only to: [email protected]

  1. A cover letter containing the following:
    • Why you are applying for this position;
    • What you are looking for in your next position;
    • What you bring to the table; and,
    • Your salary requirements.
  2. Your Resume
  3. Your references