Sr. Marketing Manager
The Parents Estate Planning Law Firm, PC
Acton, MA
About the Position: The Sr. Marketing Manager will report to the owner and be responsible for executing the Firm’s robust marketing activities, i.e. click all the buttons to make it happen! You will successfully market legal services that cultivate new relationships and generate high-quality leads. You will effectively communicate our mission, attracting “A” clients to the Firm. This will be a highly rewarding position personally, professionally, and financially for the right person. You will play an essential role in the continued growth of our Firm.
About Us: The Parents Estate Planning Law Firm is a fast-growing Estate Planning law firm located in Acton, MA. Our work is focused on the unique estate planning needs of both young families and empty nesters. We provide exceptional client service and high-quality legal services in the areas of wills, trusts, estates, and asset protection. We discuss sensitive topics that will help our clients create a better future for their families. Our role is to eliminate any feelings of stress and hesitation and provide our clients genuine peace of mind. We are a close-knit team of 8 who enjoy a relaxed, yet professional work environment.
About You: You are a bright, creative, and compassionate person who can convey the value of our services to potential clients. You are a critical thinker who communicates, proofreads, and anticipates next steps well. You have outstanding organizational and time management skills. You can juggle multiple time-sensitive projects with precision. You do not need hand-holding. You value our mission to help families protect the people they love the most and will go above and beyond to ensure our clients as well as our team have what they need successful.
You are creative, and computer savvy – adept at leveraging technology for efficiency. Experience with Infusionsoft and Clio are pluses. You have high, positive energy and are looking for ways to improve processes. You are excited to join a firm that is changing and growing quickly and where you can be an integral part of getting us to the next level.
Job Responsibilities:
As Sr. Marketing Manager, you will:
Formulate, develop, evaluate, and implement the Firm’s marketing strategic plan in conjunction with the Owner, based on the established objectives, market characteristics, and cost considerations.
Work with outside vendors to maintain the Firm’s website and create monthly E-newsletter, including content development for timely review and submission.
Work with CRM system to increase lead generation, enhance email campaigns.
Lead Firm events coordination, including all back-end activities -create registration pages, create email/flyer, prep for event. From time to time, position will require attendance at events during the evening and on weekends.
Identify businesses, organizations and other referral sources that will invite Firm’s attorneys to speak to their members, clients, or employees: oversee all arrangements related to hosting events.
Strategize with owner to develop marketing materials for targeted audiences. This will include but is not limited to marketing campaigns, blog articles, marketing emails and welcome packages.
Further develop and implement the Firm’s client referral program.
Create landing and registration pages for marketing campaigns and events.
Create and submit monthly ROI and tracking reports.
Attend weekly team meetings and trainings.
Job Qualifications:
Bachelor’s Degree
6+ years Marketing/Public Relations experience
Experience working with CRM systems, social media (Facebook, Instagram, LinkedIn, Twitter) Canva, WordPress. Must consider yourself to be technically savvy.
Must be comfortable with providing superior high-end customer service (think, Ritz Carlton)
Must have the ability to work successfully in an ever-changing work environment.
Must have strong organization and prioritization skills.
Must have excellent written communication, proofreading and copywriting skills.
Demonstrated willingness to go above and beyond and deliver exceptional service.
Experience with tracking, monthly ROI reports.
Must be a creative, out-of-the-box thinker.
Salary: Commensurate with experience.
This is a full-time, Monday-Friday, 9:00-5:00 position.
If you are a stellar marketing professional, meet all the requirements, and can prove to us that our team is incomplete without you, please apply by sending your resume and cover letter to [email protected]. Please send your cover letter as a word document, using Times New Roman font in 12 point. In the subject line, please put “Sr Marketing Manager”.
Applications that do not follow these directions will not be considered.
